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“Having understood the concept of Activewear as a lifestyle trend, technical fabrics play an important role as they enable one to easily adapt to different environmental settings, making it cross functional and long wearing,” says Sunishka Goenka, Creative Director, Myraid Activewear. “The textile industry is drastically shifting to futuristic fabrics which are not only functional but also focus on longevity and usability. Hence, Activewear brands have an upper-hand because their products are designed to perform, resist and sustain. Also, consumers have become more conscious and sustainable in their approach to invest in brands that offer products with longer shelf life.”Market DynamicsBrands Just F and Prowl, promoted Mojostar focuses on Tier II and III cities in a big way. Jiggy George shares, “Just F with Jacqueline Ferenadez and Prowl with Tiger Shroff, have a massive fan following that is national and not metro centric. We are seeing this reflect in ours sales as well.”

Sunishka Goenka also states that customers are looking at outfits that are designed for comfort as well as transitional wear with an aesthetic appeal as Indian consumers are perceived to be price value conscious and price sensitive. For instance, the market demands more than just basic to enable to move from Mat-to-Meetings. Activewear trends are being integrated steeply even in the cooperate world, like athleisure joggers and sports bras are teamed with formal blazers which sums up a look from Office-to-Crossfit.Indian denim brand Mufti has announced its expansion into the footwear category with a multi-fold strategy including the launch of its latest Autumn Winter footwear collection. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable. The company’s expansion into the footwear segment is a result of the company’s in-depth research highlighting the rising demand for trendy footwear in the casual segment for men.Over the last 12 months, Mufti has launched a select range in its top 100 stores to gauge consumer sentimentThe newest brand from Future Style Lab, Ancestry, which launched its maiden store in the capital city in May, has recently opened its first store in Kolkata, South City Mall. The brand, which presents a contemporary take on traditional Indian fashion and lifestyle, has earned many accolades in India’s fashion circles already and seems all geared up to woo Kolkatites too.The brand, which presents a contemporary take on traditional Indian fashion and lifestyle, has earned many accolades in India’s fashion circles already and seems all geared up to woo Kolkatites too

American retail giant Walmart-owned leading e-commerce player Flipkart Group includes online fashion portals Myntra and Jabong.The country’s?textiles?sector, which currently employs over 45 million people, will require 17 million additional?workforce?by 2022, the government said Thursday. The textiles ministry said in the last four years, 8.58 lakh persons have been trained in partnership with 58 government and industry partners to meet the sector’s need for a skilled workforce.In four years, 8.58 lakh persons have been trained in partnership with 58 government and industry partners to meet the sector's need for a skilled workforceFor the millennials, environmentalism is as big a concern as it is for all of us. ZODIAC is proud to announce that its casual wear brand Z3 Relaxed Luxury is manufactured in a completely eco–friendly process.The stylish Z3 eco-friendly range starts from Rs 2,299

Talking about the event, the only female shoemaker in the world?Olga Berluti?said, ‘’I always wanted to grace leather shoes with the markings of the skin; scars, gashes, branding, piercings. We have already mastered the color technique on the leather from bronze and brown to red and copper, and the dark blue of the Tuaregs. Only one thing was missing, the most obvious and most difficult: tattoos. I tried to tattoo shoes using every possible process, but the designs faded, the colors were lost beneath the patinas, and the tattoos had no “life” in them. However, my technique has evolved over the years and today I am using the exact same methods as tattoo artists, along with inks that work well with leather. I hope Berluti loyalists from across the world admire this new art.”The result has been a number of established brands entering into this segment as well as emergence of dedicated athleisure brands to capitalise on this growing popularity. This has led to a growing scene of competition in the category, compelling brands to exercise rigorous innovations in their product categories.What are the products that are included in this category and what are the fastest moving ones? What are the latest trends?
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